October 17th, 2010  |  

Inexpensive Down-Imaging DI from Humminbird 2011

Humminbird 570 DI Fishfinder

Humminbird 570 DI Fishfinder


Humminbird 788ci HD DI Combo

Humminbird 788ci HD DI Combo

This is absolutely great news from Humminbird. They are coming out with some new low and mid-priced fishfinders featuring down-imaging and traditional 2D sonar. You’ll be able to get a down-imaging fishfinder for around $300. That’s just plain awesome. Humminbird will be putting out new down-imaging models for any price range. The new units range from the inexpensive grayscale 570 DI ($299.99 MSRP) to the 596c HD DI color high-def ($549.99 MSRP) and up to the 788ci HD DI Combo ($799.99 MSRP), with a few more models in between. Each of the new models will also include Humminbird SwitchFire sonar modes.

I will keep an eye out for more updates and I’ll let you know when we have a release date and more details. And don’t forget that the new Humminbird 1198 will be coming out soon also. That’s the new big-boy side-imaging and down-imaging fishfinder GPS combo. Hopefully I’ll have some info on that one soon.

Here’s a price check on the Humminbird 570 DI ($269) - Best Prices on Humminbird 570 DI with Down-Imaging

New 2011 Models on Sale Now

Many of the new units are now on sale at BassPro and some of the other retailers. Here’s a link to the new Humminbird 2011 models at Bass Pro Shops.

Lowrance also has some new models – new Lowrance 2011 models at Bass Pro Shops.

Cabela’s is slower to post the new models on their website, but here is a link to their newest Humminbird models.

Here’s a link to the newest Lowrance models at Cabela’s.

Overton’s currently has a coupon code worth 15%. They have some of the new models too – check it out and use code VH1206 during the checkout process to get 15% off. (coupon is set to expire after 12/13/2010 – but you never know…give it a try) – new Humminbird models at Overton’s

Here’s the press release from Humminbird HQ

Humminbird® Offers Traditional 2D and
Down Imaging™ Sonar in One Package

EUFAULA, Ala. (October 2010) – Humminbird® is expanding sonar and price options for anglers by offering fishfinder models with both Down Imaging™ and traditional 2D Sonar technologies.

“We are the first manufacturer to offer the combination of dedicated Down Imaging and 2D Sonar in one model,” Humminbird Brand Manager Dale Logue said. “This allows us to present consumers an even greater opportunity to choose the specific sonar technologies they want at a price that best fits their budget.”

There are a total of five new Down Imaging/2D Sonar models including those with or without GPS capabilities, color or monochrome screen and one portable model. All models include best-in-class resolution with 640 vertical pixel screens boasting a true, unparalleled 5-inch 640V x 640H screen.

Humminbird’s revolutionary Down Imaging Sonar focuses directly beneath the angler’s boat to provide detailed, picture-like images of structure and the water column. All models also include traditional 2D Sonar capabilities with exclusive SwitchFire™ technology. “Having the ability to show detailed activity around the boat when stationary is important to anglers,” said Logue, “All Down Imaging products work best when moving, so including traditional 2D Sonar is mandatory to accommodate the different fishing situations anglers often experience.”

Here are brief descriptions of the five new Down Imaging/2D Sonar models from Humminbird:

  • 788ci HD DI Combo includes GPS chartplotting capabilities with internal antennae, 5-inch color display, Ethernet capable, dual SD card slots and upgradeable software
  • 597ci HD DI Combo includes GPS chartplotting capabilities with internal antennae, 5-inch color display and single SD card slot
  • 596c HD DI includes 5-inch color display without GPS capabilities
  • 570 DI includes 5-inch monochrome display without GPS capabilities
  • 570 DI Portable includes 5-inch monochrome display without GPS capabilities, rugged carry case, suction cup transducer, 7Ah battery and charger

All models will ship with a newly designed high-speed transducer. Speeds over 50 mph and depths greater than 250 feet have been verified with the new transducer. Different variations or attachments for the transducer will allow mounting in-hull, thru-hull, on the transom, or attached to a trolling motor. The transom mount variation will ship with all Down Imaging products except the 570 DI Portable.

The price range for the new Humminbird Down Imaging/2D Sonar models is $299.99 to $799.99. The new models will be available to consumers in January of 2011.

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, Geonav, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, chartplotters and digital depth gauges. Geonav® develops and manufactures state-of-the-art integrated navigation systems and autopilots for blue-water fishing and cruising yachts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers, trim tabs and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.